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The scan analyzes dial printing, case finishing, crown shape, engravings, and other authenticity markers against a reference library covering 50+ luxury brands. It's a strong first-pass indicator, but for high-value transactions we recommend pairing it with a physical inspection by an authorized dealer or a certified watchmaker, especially for rare or heavily modified pieces.

WatchPoint covers Rolex, Audemars Piguet, Patek Philippe, Omega, Cartier, IWC, Breitling, TAG Heuer, Hublot, Richard Mille, and 50+ other luxury brands. Brand coverage is expanding — if your brand isn't recognized, the app will let you know before you spend a report on it.

Good lighting and a few clear angles make the biggest difference: the full dial face, the case and lugs, the crown, and any visible engravings on the case-back or clasp. The in-app guide walks you through each shot before you submit.

Yes — this is one of the main things WatchPoint is built to catch. Combined with the serial and reference lookup, the scan flags mismatches between the case, movement, and dial that suggest parts have been swapped or a watch has been re-cased.

An inconclusive result usually means the photos didn't clearly show a key detail, or the watch has an unusual configuration. Try rescanning with sharper, better-lit photos of the flagged areas. If it's still inconclusive, that result itself is useful information — treat it as a signal to get a specialist's opinion before buying.

Location varies by brand and era — commonly on the case between the lugs, on the case-back, or on the rehaut (the inner edge of the dial ring). The app shows brand-specific diagrams to help you find it.

Entering the reference or serial number returns the exact model, original production year, original retail price, and known variants for that reference — so you can confirm the watch in front of you matches its paperwork.

This can happen with very new references not yet in our database, worn or partially illegible engravings, or a number that was mistyped. Double-check each character, especially letters that look similar to numbers (like O and 0), and try again.

Valuations are estimated from current secondary-market activity — recent sale and listing prices for the same reference and condition — rather than a static price guide, so the number reflects where the market actually is today.

Luxury watch prices move with the secondary market, sometimes week to week for high-demand references. A new report always reflects the most current data rather than reusing an older estimate.

Yes. The valuation factors in visible wear, box and papers, and service history where you provide it. Two watches of the same reference can have meaningfully different values depending on condition and completeness.

Each report includes the authentication result, full identification details (brand, model, reference, production year), the live market valuation at the time of the scan, and a unique report ID for your records.

Yes — the PDF is designed to be shared as-is with buyers, sellers, insurers, or estate planners. It includes a report ID so its contents can be referenced later if needed.

All your past reports are saved to your account and accessible from the Reports tab at any time, so you don't need to keep the original PDF download.

A single report is a one-time purchase covering one full scan and valuation. WatchPoint Unlimited is a monthly subscription giving unlimited scans, priority processing, and full valuation history for every watch you've scanned.

Subscriptions are managed through your device's app store account settings, since that's who processes the billing. Cancelling stops future renewals; you keep access until the current billing period ends.

Refund requests are handled through your device's app store, since purchases are processed there. Look up the transaction in your purchase history to start a refund request.

Your scans and reports are tied to your account and not shared publicly. You control whether a given report is shared, and with whom, by exporting and sending the PDF yourself.